Travel & Tourism

Do you have a love for travel? Do you enjoy helping others navigate their way through trips and vacations?

If so, Stratford’s travel and tourism course can help you gain the knowledge that could put your passion to work for you!

As travel options continue to expand, more and more people are looking for the help of someone with travel agent training to successfully plan and book their trips.

What You’ll Learn:
Stratford's travel and tourism course covers all types of travel from business to leisure, as well as fares and ticketing, and world geography.

What They Do:
Travel agents help people plan family vacations, corporate trips, cruises, international travel, and specialty tours such as adventure vacations. Their extensive expertise can alleviate stress, save money, and free up time for so many travelers.

BONUS! Upon successful completion of this course, you will be given the opportunity to take the Travel Agent Proficiency (TAP) Test. Success on this test can provide you with entry level certification in the travel industry.

Travel and Tourism Module 1
Travel Advisor Fundamentals
• Travel Advisor Qualifications and Responsibilities
• Job Opportunities for Travel Advisors
• Key Aspects of a Business Plan
• Key Practices in Business Branding
• Developing a Logo
• Maintaining Brand Consistency
• Ethical Considerations
• Best Practices in Client and Business Operations
• Customer Relationship Management (CRM) Software
• Marketing Strategies
• Hosting Events to Generate Sales
• Working with a Business Development Manager (BDM)
• Strategies for Generating Leads
• Qualifying Clients for Better Travel Experiences
• Closing The Sale
• Travelers with Special Needs

Travel and Tourism Module 2
Managing Accommodations
• Overview of the Hotel Industry
• A Day in a Typical Hotel
• Hotel Computer Systems and Programs
• Hotel Operations Reports, Calculations, and Bookkeeping
• Competitive Tactics in Hotel Management
• General Management Skills for Hotel Managers

Travel and Tourism Module 3
Career Development in Travel
• Basic Concepts in The Travel Market
• Introduction to Travelers and The Travel Product
• Currencies and Exchange Rates
• Using Global Distribution Systems (GDS)
• Advertising and Marketing Online
• Rules and Regulations in Air Travel
• Domestic and International Airfares
• Making Reservations
• Tickets and Boarding Passes
• Ground Travel: Rail Transportation, Rental Cars and Motor Coaches
• The Business of Accommodations
• Marketing Segments for Accommodations
• Selling Accommodations
• An Introduction to The Modern Cruise Industry
• The Market for Cruise Travel
• Cruise Reservations
• Tours and Packages
• Creating and Evaluating Tours
• Selling Tours
• Qualifying Clients for Tours
• An Introduction to The Marketing Process
• Defining and Promoting Travel Products
• Advertising Methods
• Setting Prices
• Steps in Selling Travel
• Customer Service
• Communication Methods
• Income and Expenses in the Business of Travel
• Transactions with Suppliers and Clients
• Career Opportunities for Home-Based Travel Agents
• Industry Relationships: ARC, GDSs and Professional Identification
• Working with a Host Agency
• Career Building

Travel and Tourism Module 4
Focus on Geography
• Introduction to Destination Geography
• The United States
• Canada, Bermuda, the West Indies
• Mexico and Central America
• South America and Antarctica
• The British Isles and Northern Europe
• Eastern Europe
• Southern Europe
• Africa and the Middle East
• India and Southeast Asia
• East Asia and the Pacific

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This educational program is an introductory course designed to help students gain knowledge necessary for the vocational application of this subject. Completion of this program does not fulfill the legal requirements of particular provincial licenses or certifications, which may require additional training or apprenticeships. One or more of the course subjects/textbooks may vary as courses are updated.