Travel & Tourism

Do you have a love for travel? Do you enjoy helping others navigate their way through trips and vacations?

If so, Stratford’s travel and tourism course can help you gain the knowledge that could put your passion to work for you!

As travel options continue to expand, more and more people are looking for the help of someone with travel agent training to successfully plan and book their trips.

What You’ll Learn:
Stratford's travel and tourism course covers all types of travel from business to leisure, as well as fares and ticketing, and world geography.

What They Do:
Travel agents help people plan family vacations, corporate trips, cruises, international travel, and specialty tours such as adventure vacations. Their extensive expertise can alleviate stress, save money, and free up time for so many travelers.

Why Choose Stratford:
Our flexible learning options allow you to study when and where works best for YOU. You always have the support of our instructors and use of our online student center, eService. Plus, we offer the option to get started with a low down payment and make affordable monthly payments!

Travel and Tourism Module 1
Travel Advisor Fundamentals
• Travel Advisor Qualifications and Responsibilities
• Job Opportunities for Travel Advisors
• Key Aspects of a Business Plan
• Key Practices in Business Branding
• Developing a Logo
• Maintaining Brand Consistency
• Ethical Considerations
• Best Practices in Client and Business Operations
• Customer Relationship Management (CRM) Software
• Marketing Strategies
• Hosting Events to Generate Sales
• Working with a Business Development Manager (BDM)
• Strategies for Generating Leads
• Qualifying Clients for Better Travel Experiences
• Closing The Sale
• Travelers with Special Needs

Travel and Tourism Module 2
Leisure Travel
• Travel Planning and Booking Trends
• Targeting the Traveler
• Leisure Destinations and Destination Cycles
• The Cruise Market
• Cruise Guides and References
• Selling the Cruise
• The Tour Market
• Types of Tours and Tour Operators
• Tour Associations and Regulators
• Hotels, Cars, and Rail
• Leisure Products and Services
• Ecotourism
• Adventure Travel
• Travel Insurance

Travel and Tourism Module 3
Fares and Tickets
• An Overview of Fares
• Discount Fares and Fare Basis Codes
• Interpreting Fare and Rule Displays
• Constructed Fares
• Interpreting Taxes and Fees
• Domestic Airline Ticketing
• Methods of Payment, Refunds and Exchanges
• International Fares Overview
• Routing-based Fares and Mileage Fares
• International Ticketing

Travel and Tourism Module 4
Focus on Geography
• Introduction to Destination Geography
• The United States
• Canada, Bermuda, the West Indies
• Mexico and Central America
• South America and Antarctica
• The British Isles and Northern Europe
• Eastern Europe
• Southern Europe
• Africa and the Middle East
• India and Southeast Asia
• East Asia and the Pacific

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This educational program is an introductory course designed to help students gain knowledge necessary for the vocational application of this subject. Completion of this program does not fulfill the legal requirements of particular provincial licenses or certifications, which may require additional training or apprenticeships. One or more of the course subjects/textbooks may vary as courses are updated.